Name: Horizon Chaser
Concept: People nowadays are inundated with glossy over-saturated images of faraway places all the time. The public is desensitized to this glamorous world of helicopter views that it can easily get from the television and from movies and the like. What people are really seeking for travel -and in a travel magazine- is not naked consumption as seen through most travel magazines, but intimate and alternative experiences. It is this curiosity that is making travelogues increasing popular, along with the fact that most people can't travel to all the places profiled every year.
Horizon Chaser will fulfill this need through content that is not merely advertisement . Issues will feature guest travelers that will write of journeys they know better than any experts, as well as features by locals. I also hope to offer reader features (coordinated through the website) that will provide an element of interactivity. Staff members will inform readers about new kinds of travel- such as green or humanitarian- besides setting out how an non-professional can get an authentic and meaningful (and safe) experience in any time frame or at any budget level.
Competition: National Geographic Traveler, Arthur Frommer's Budget Travel, Travel + Leisure, Sunset, Conde Nast Traveler
Potential Advertisers: airlines (ex. United, Virgin), trains, traveler's cards (ex. American Express), gear, cameras (ex. Canon), language programs (ex. Rosetta Stone)
Cover: Title at top in orange, photo of market in Turkey
Articles advertised on cover: guest feature from a long-term traveler in Turkey & locals weigh in, "Top Alternative Travel Options You've Never Heard Of", profile on bicycle touring, and as an inaugaral issue mission statement to the reader in the "Letter from the Editor" on the first page
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